Hippoc is the ultimate neuroscience and AI-powered ad testing and optimization tool to predict the cognitive impact of an ad through testing using a model that mimics the behaviour of a human brain.
“Hippoc’s technology delivers the results you want quickly—with pinpoint accuracy. Forget about the high costs tied to traditional ad testing (like focus groups) and instead get the answers you need in just a few seconds”.
Solutions are meticulously crafted to transform the way you do business. whether you're the startup looking to streamline of operations or an established enterprise.
We’re harnessing the power of cognitive neuroscience to help people and businesses create engaging ad campaigns that drive results—and increase revenue. We’re on a mission to make our platform widely accessible and provide an easy-to-use, cost-effective solution for people and companies to enhance ad performance. We’re empowering our users’ success by giving them a competitive edge through a unique approach that sits at the crossroads of science, advertising, and innovative technology.
During his master’s studies at Université de Montréal, founder Jean-Maxime Larouche's passion for cognitive neuroscience and advertising sparked the idea of merging these disparate fields. His vision to democratize cognitive neuroscience led to the creation of Hippoc. Joined by Kévin Combe, the duo embarked on developing this revolutionary product to craft high-performance ads, driven by their shared expertise and determination to transform the digital advertising landscape.
Neuroscience and AI are transforming how Creative and Marketing teams collaborate. With Hippoc, insights into consumer cognition enable more effective synergy between these teams, leading to resonant campaigns that drive success.