Challenge

In recent years, Kia Motors has undergone a significant transformation, evolving from a budget-conscious car manufacturer into a forward-thinking trailblazer that harnesses technology to enhance its offerings.

This shift, while successful from a business perspective, has presented a challenge in maintaining a coherent advertising identity. Balancing these two distinct facets of their brand identity has proven to be a substantial challenge for Groupe Beaucage when trying to promote these cars, as it is for many companies striving for focused and efficient advertising.

This is where Hippoc brought its expertise.

Hippoc’s mission was clear: Help Groupe Beaucage refocus its advertising efforts and create efficient advertising.

Solution

Groupe Beaucage’s marketing team presented four ads intended for a campaign, seeking Hippoc’s expertise to identify the top-performing pair. A thorough analysis of these advertisements was done and a parallel test was executed to illustrate the effectiveness of Hippoc’s AI.

Methodology

The Groupe Beaucage media team established campaign parameters: placement, audience and budget.

Three campaigns were launched representing a different car model (Kia Seltos, Mazda CX-5, and Nissan Rogue). They also provided distinct creative variations, featuring monthly offers for each car model.

Subsequently, Hippoc’s ROI model predicted the performance of the various ad creatives for these three car models. It categorized the ad creatives into two sets for each campaign:

• One for high performance (resulting in a lower cost per lead)

• One for low performance (resulting in a higher cost per lead).

Following this, three A/B test campaigns were launched on Meta, with one campaign dedicated to each car model. These campaigns were designed to compare the performance of the two ad sets, each allocated a daily budget of $80. Across all three campaigns, a notable and significant difference was observed between the low-performing and high-performing ad sets, in terms of generated cost per lead and the number of leads generated.

Results

The results were undeniably remarkable. Hippoc’s tailored approach led to a significant 100% increase in leads generated. To put it simply, the two ads selected produced twice as many leads when compared to Kia’s originally planned campaign. What’s even more impressive is that all of this was achieved while reducing their Cost Per Lead (CPL) of 40%.